We present ourselves at the following exhibition:

TPIE – USA | 17 – 19 January 2024 | stand number 1228

IPM EssenGermany | 23 – 26 January 2024 | hall 6, stand number 6G38


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  • Sustainability

Standing Out From The Crowd, with SmartWrap® or Potcover!

Is your product not eye-catching enough at the point of presentation or purchase…

Sustainable Goals, 2022 – 2023 in focus

Our chemical additives are limited to those necessary for plate development and the operation of our printing presses…

Sustainability annual report 2022 – 2023

In the past fiscal year, we made fantastic progress in the field of sustainability and corporate social responsibility…

RHS Hampton Court Palace Garden Festival 2023

This year, the RHS Hampton Court Palace Garden Festival celebrated its 30th anniversary…

Themed pot cover, International Women’s Day

Every year on 8 March, International Women’s Day is dedicated to collaboration, respect and the sense of solidarity of women around the world…

SmartWraps®, from small to large

SmartWraps offer you an ideal communication channel to speak to your customers…

5.5cm potcovers for succulents

We had the opportunity to produce practical and eye-catching 5.5cm potcovers ‘Desert’ succulents mixes…

20th anniversary Sundaville®

Sundaville is glad that they accomplish this milestone this year: a 20th anniversary is not something you achieve overnight!…

2021 Sustainability Report ‘Think green, be green!’

In our sustainability report 2021 ‘Thinking green is doing green’, you can read our achievements in health and safety and the environment…

The RHS Chelsea Flower Show 2022

The RHS Chelsea Flower Show 2022 was an exciting show to visit after the last time – in spring 2019…

Ceramics, just a little different!

The SmartCup® is an attractive alternative to the ceramic pot. With ceramic being less available at present, we have added the ‘keramiek’ (ceramic) line to our standard range of SmartCups®…

New line Griffioen: 100% natural

Griffioen’s new line ‘100% Nature’ is an eye-catching concept where the message ‘plant and pot together’ is strongly described and visualized…

New! Potcovers large and small.

Our range now includes sealed pot covers for pots varying in height from 5.5 cm to 20 cm. The back of the pot cover can be even higher if required! Pot covers offer you the ideal…

Citrina, Challenging design

After getting to know each other at the 2020 IPM Essen, we’ve welcomed Citrina from Portugal…

New brand style for Grandiol!

Commissioned by Lidl, we restyled the labels of the private-label brand ‘Grandiol’ into practical labels…

Environment; our approach

As a supply chain partner, we’re always looking for long-term partnerships…

SmartCups® at Christmas

Being easy and quick to process, SmartCups are perfect for promo themes…

Chelsea Flower Show 2021

For the past 108 years, the Chelsea Flower Show has been organized by the Royal Horticultural Society (RHS) at the premises of The Royal Hospital Chelsea in London…

Packaging for bulbs

Our customers know how to find us for their cappers and labels. A less well-known fact is that we also produce boxes…


Your products require sustainable, innovative packaging that offers natural protection…

Key to sustainability

Since 2014, we have embarked on the road to sustainability. Our green business philosophy is no longer an aspiration but is embedded in our DNA…

Point of Sale, Elburg-Smit takes care of everything

Does your product stand out enough on the shelves of garden centers and/or supermarkets? We can take care of your design and production needs…

Griffioen Wassenaar, a total concept

The Griffioen range is being presented as part of a revamped, consumer-focused total concept…

Environmental report ISO 14001

We have been actively working on sustainability for a while now. The transition to an environmental management system in 2019 was, therefore, an obvious next step…

Caladium Colours

The caladium is a colourful pearl in any home and comes in countless varieties –from pink to green, and from white with pink spots to dark green with pink speckles. Keep an eye…

Your personal web shop

Several customers have asked us to come up with a solution for the further distribution of labels and packaging to their customers. So, we…

Inspiring photography

This spring, we went on a (COVID-compliant) journey of exploration to snap some new and inspiring photos…

Calculation of CO2 footprint

Becoming more sustainable means taking active action to achieve more sustainable production and reductions in CO2 emissions. We are pleased to inform you…

Syngenta newcomers

Newcomer Dahlia Sincerity by Syngenta has won the FleuroStar Award 2020. This prize is awarded annually…

City gardens

Extending your inside space out into your outdoor space is a trend that has been going on for some time now. City gardens, also known as urban gardens, have experienced a huge rise in popularity in recent months…

Product in the spotlight

The product in the spotlight this time is our standard Amaryllis gift boxes. This packaging not only protects the Amaryllis bulb but also turns it into a gift item…

Quality and Environment come first

We have recently been awarded the ISO 14001 certificate for environmental management. In addition to being certified to ISO 9001-2015 for quality management, we are delighted that we are now officially certified to the ISO 14001-2015 environmental standard. These certifications…

In the spotlight

In recent weeks, we have congratulated a number of clients on their winning concepts at several fairs and events. We are proud of our contributions to each one of these winning concepts…

IPM 2020

From 28 to 31 January, we’ll be presenting our new stand – ‘Let’s be of use’ – at the IPM Essen.
We’ll show you a wide range of sustainable synthetics and alternative materials…

Joint Promotion by Caracter and Vegobel

On 26 and 27 September, the ‘Nationaal Food Congres’ (Dutch National Food Congress) was held in the Kurhaus in Scheveningen. Acting as a sponsor of this congress, Caracter further expanded…

Fabulous Flower, Plantarium 2019

At Plantarium, you can see a selection of our product range at stand 197, belonging to Visions Pictures. In collaboration with Visions Pictures…

Hampton Court Palace Garden Festival 2 – 7 July 2019

This year, we once again took the opportunity to travel to the south of London to check on the latest gardening trends, seek out inspiration, and take lots of photographs. During the Hampton Court Palace Garden Festival…

EAST – Creative concept brand

‘East’ is the proud result of the co-creation between Smit Kwekerijen and Elburg-Smit. A new concept brand for special plants from the Far East…

Labels with plant passport now available

From 14 December 2019, all plants and bulbs intended for planting must be assigned a ‘plant passport’ …

Sustainable business; solar panels

Having analysed our CO2consumption, we are now able to plan for a greener future …


From 22nd January until 25th January we will be at the international trade fair for plants IPM ESSEN. This time you will find us in another hall then where we were located in over the past years. Come and visit us at stand 6H09 in hall 6. But before that, we want to wish you […]

Quality certificate GrootGroen 2018

This morning we received the Jan van Dongen prize …


GrootGroenPlus  Zundert The Netherlands, October 3-5, booth R102 hall 2 Royal FloraHolland Trade Fair Aalsmeer The Netherlands, November 7-9, booth 10.9

SmartCups® for pot size 9

As you already know, our SmartCups® can be used instead of ceramic potsand provide significant added value …

Keukenhof photography

Keukenhof is the ultimate platform for the Dutch ornamentals sector, focusing in particular on bulbs. For the past few weeks …

Gamma’s trolley TOP cards

To give a boost to Gamma’s DIY stores plant sales figures, we have created several trolley TOP cards to …

SmartClick label

We have welcomed a new product to our extensive range of labels: the SmartClick label. As the name suggests, this label can …


The new General Data Protection Regulation (GDPR, also referred to by its Dutch abbreviation AVG) enters into force …


From this date onwards, our stick-in labels will be made of 100% recycled polystyrene (PS). This means that the stick-in labels apart from made to be recyclable after use, they are made of 100% recycled material…


De Lier’s Flamingo Plant is the specialist in potted Anthuriums. They focus on creating stand-out products. We designed and produced the ‘Gold’ and ‘Silver’ labels for their best products. By combining an eye-catching shape with a ‘silver look’ or gold leaf, the Flamingo labels look positively luxurious. If you’d like to make your products stand out on […]


The Garden Retail Experience (TREx) in Nieuwegein saw the launch of ‘Fair Flora,’ a new flower and plant label that promotes transparency by showing the environmental footprint of products. If they so choose, growers who have had their footprint calculated can display this on these labels. Eight companies have already implemented the Fair Flora label. […]


We brought our brand-new stand for our eighth outing to the IPM in Essen. Our message as a supplier in the ornamental plant chain was that we can help you find the best way to market your product. Using the slogan ‘Your creative partner in horticulture trade marketing’ was our way of reinforcing that message. […]


Elburg-Smit aims to make its products and services as sustainable as possible. In December, we joined Benefits of Nature to do just that. Benefits of Nature focus on international agriculture and horticulture, where they calculate the carbon footprint of products and the businesses that make them. Additionally, they advise businesses on which choices to make […]

Joined forces with Perga GmbH

As of 1 January, Elburg-Smit has joined forces with the German company Perga GmbH which produces a range of foils for packaging dried bulbs. The previous Benelux agent for Perga GmbH foil was Mr Wijs from the Waco company, based in Purmerend. He has decided to follow a new path in his career. As for […]


Over the past weeks and months, our clients took full advantage of the Christmas spirit in their plant presentations, using marketing tools such as SmartCups® to transform Anthuriums, Orchids and other house plants into delightful Christmas gifts. If you missed this opportunity in 2017, then get ready for the upcoming celebrations of Valentine’s Day, Easter, […]


We introduced our latest POS materials during FloraHolland Trade Fair in Aalsmeer. Visitors were able to see and feel how the ingenious click system enable the side panels to be attached to a Danish trolley and strips to be placed at the front. The new system offers a quick way of turning your Danish trolley […]


We will be at the international trade fair for plants IPM ESSEN in 2018. Come and find us from 23 January until 26 January at stand 8B49 in hall 8. But before that, we want to wish you a merry Christmas and a happy New Year!


You can find us at Royal FloraHolland Trade Fair in Aalsmeer (The Netherlands) from 8 to 10 November inclusive. We look forward to seeing you in hall 2, stand 49.9.


You may have already read about and enjoyed the look of the T.J.M. Leenen’s Belamcanda ‘Orange Queen’ at the Plantarium or in Bloem en Blad journal. ‘This new variety is already a success,’ says Leenen. He has had positive feedback from retailers both about the plant itself and how it is presented in the SmartCup®. […]


#2 Tranquil. This trend ties in with people’s search for balance and peace. Over the past five years, we have seen a huge increase in the sales of products linked to yoga and mindfulness. Products aimed at this target group are best presented with the ‘less is more’ mantra in mind. The SmartCup® that we designed for […]


Eight trends for the 2018/19 season were unveiled at the TrendEvent in DIF, Zoetermeer (the Netherlands). We created all the individual packaging and labels shown in the trends, as well as the SmartCups® that we designed especially for the event. Below is a summary of two trends. #1 Trip. This trend targets shoppers who embrace […]


As a trends partner we were involved in the seminar and translated the discussed trends into thought provoking practical examples. The Trends seminar was held at the Dutch Innovation Factory in Zoetermeer on 21 September 2017, the theme was ‘T-time’. We were able to showcase our newest concepts, trendy SmartCups® and seducive labels. If you […]


It goes without saying that you can expect to see us at Plantarium again this year. You can find us at this trade show in Boskoop (The Netherlands) from 23 to 26 August. We hope to see and impress you at stand no. 231. Click here for further information about Plantarium.


The FlowerTrials will be held from 13 to 16 June. This is an ideal opportunity to visit us! If you’re planning to visit, please contact your account manager beforehand, as many of them will be also attending the FlowerTrials.


Following our meeting with Greenzer from Rijsenhout at the IPM early on in the year, we embarked on a joint project to market their most recent tomato variety. Greenzer’s experiments with crossbreeding have produced a strong variety, known as ‘Farmzy,’ that bears a lot of fruit and is resistant to cold conditions. The plants are […]


You will probably have come across our SmartCups® since they were launched back in 2014. We have recently developed the attractive features of the SmartCups®, which can now be printed on the inside. This not only enables you to create eye-catching elements and place more information on the cup (saving you label costs), but also […]


In tropical, warm greenhouses in the Dutch province of Brabant, the Schoenmakers brothers produce ten million Fittonias every year. Their passion for the Fittonia can be seen at shows, fairs, and on their website in trendy settings under the name ‘Inspired by Fittonia’. The striking Schoenmakers Fittonia recently also featured on Dutch television, on the […]


De Bloemenkampen aims to be the best in Europe in cultivating top-quality conifers in large pots. This specialisation is also emphasized by the label ‘Finest Green Quality’. The latest line of patio conifers in matching ceramic pots with a large label was recently presented at Groen Direkt in the Dutch town of Boskoop. The striking […]


The Keukenhof flower garden will be opening its doors again later this month. It will be open to visitors from 23 March to 21 May. This gives us, our fellow professionals, and consumers plenty of opportunity to see and experience the latest developments and trends in our colourful sector, for instance in the inspiration gardens.


Grower Freek van der Velden asked us to design a premium label for his top-end Helleborus “White Pearl Collection”, giving us free creativity over design and layout. This gave us the opportunity to work with special silver ink and to allow the product to shine in a striking and stylish manner. We matched the logo […]


Rough & Tough is the name of a series of more than thirty Sansevierias presented by Fachjan from Honselersdijk. Rough & Tough reflects the unique characteristics of this group of plants: tough, strong and easy to maintain. To emphasise these characteristics through the label, our designers chose rough-looking material in combination with a rugged typeface. […]


We already make the labels for shrubs for our client Boomkwekerij Itea. As the product can’t be seen in all its glory at the time of sale, it’s extremely important to have a visually expressive label for this product group. In order to make the product more visually appealing for the consumer and to encourage […]

Windhorst Gaultheria

The company Windhorst & Zn. from Boskoop commissioned us to design and produce new packaging for its Gaultheria mucronata. They were looking for a shape that would conceal the pot completely, so that plants could be taken straight from the field and put into the packaging. By creating a SmartWrap® with a high rim, not only can this […]


We will be at the international trade fair for plants IPM ESSEN in 2017. Come and find us from 24 January until 27 January at stand 8B46 in hall 8. But before that, we want to wish you a merry Christmas and a happy New Year!


You are accustomed to buying our flowercards from stock. However, markets are changing, as is the demand for flowercards. Our range is in greater demand and more images are available. To offer you the best possible service, we will be offering our complete range of flowercards via our online shop. However, we will be decreasing […]


The FloraHolland Trade Fair will be starting shortly. You can find us in Hall 2 from 2 to 4 November. We look forward to welcoming you at stand number 51.8.


The Trends seminar was held at the Dutch Innovation Factory in Zoetermeer on 22 September 2016. We were able to showcase new concepts and surprising labels that inspired visitors. As a trends partner we were involved in the seminar and translated the discussed trends into thought provoking practical examples. If you missed the event, you […]


One of our customers, Beaver, was able to show a comprehensive presentation we had developed and produced at Four Oaks, England’s most important trade fair for the horticulture sector. Beaver offers the widest range of water plants in the UK and has a strong and recognizable image. The whole set-up, featuring table banners, POS materials […]


You will no doubt be familiar with us as your specialist in packaging, labels and wraps & cups. But did you know we also like to help you with the overall image of your company? For instance, we can make sure your vehicle fleet is decorated in your company style and colours. Thanks to our […]


Shifts in thinking are an ideal time to question everything and view trends from another perspective. 2016 marks the arrival of the NO era! Trends are not bound by seasons, so why stick to seasonal readings? That’s why a new approach has now been adopted: instead of two readings per year, there will only be […]


Do you need new labels? Then take advantage of our promotion in August and September. You can now make your label even more colourful by having the back printed in full colour, for the price of having it printed in a single colour. This means you can also fully utilise the back of your label […]


Plantarium is an important meeting point for everyone involved in the sale of tree nursery products. We will also be attending this year’s event, where you can find us at stand 263 from 24 to 27 August.


The FlowerTrials have now started at various locations in three regions. You can find us at Moerheim New Plants in Leimuiderbrug until this coming Friday. So why not drop by!


A Trend seminar is of course the ideal place to present a new concept concerning the popular plant Pilea peperomioides. That’s where it attracted the attention of Smit Kwekerijen. And the very same day, we agreed to design a label for the Pilea on their behalf. The inspiration for the label was eventually based on […]


Voorhout-based Sam van Schooten recently added a new series to his comprehensive collection of flower bulbs: Dutch Premium Label. And he relied on our creativity for the accompanying design. This capper series exudes genuine quality thanks to special photographs from a collection by Eric Breed, which is represented by VisionsPictures and can be found in […]


The fifth edition Garden Retail Experience took place in February and visitors were very enthusiastic about Van Der Wolf Plant’s complete retail concept. The company is known for its top class rock plants and as the plant display featured a miniature rockery, consumers were able to gain inspiration for creating their own rockeries. Elburg-Smit designed […]

Upclimbers by Hoogeveen Plants

When Hoogeveen Plants asked us to develop new labels and P.O.S. materials for their more upmarket range of climbing plants, we were given creative freedom together with a number of requirements that the concept must fulfil. For instance, the labels and P.O.S materials had to send a clear message to the consumer that these high-climbing […]


Elburg-Smit is actively involved as a partner int the TrendEvent, an inspirational seminar hosted by Trendlogic and at the recent Spring event, eight trends were presented. As experts in applying the right trend to the right context, we translated each trend into striking designs, geared to specific target groups. Amongst other things visitors were able […]

Focus on design

The botanical market has seen an increase in the attention given to eye-catching labels and packaging. Elburg-Smit has been closely following these developments and will be showcasing various attractive applications of contemporary trends at the Trend Event on 22 March 2016, organized by Trendlogic. You can register for the event here.

SmartCups® on the rise

Though our latest product got off to a timid start, the SmartCups® are now increasingly being used as a promotional product. This also presents several great advantages for growers. Growers are able to process their product in a quick and easy manner and effortlessly provide them with a theme and/or instructions. What’s more, the enticing […]


During the GROEN-Direkt fair, Simon van der Velde presented his concept ‘Amazing World’. Simon approached us for a brainstorming session about his plans for ‘Amazing World’. The first three worlds that were created for this concept were ‘Swampworld,’ ‘Waterworld,’ and ‘Desertworld’. Extensive testing and printing proofs assured us that we had made the right choices. […]

New stand at IPM

Our visitors at IPM were delighted at the launch of our very own “SmartCup® factory”. Whereas before we often needed to explain that we produced our SmartCups® in-house, this stand clearly demonstrated our in-house production process. Filled with colourful SmartCups®, the assembly line was a real hit with visitors. We created a special promotion for […]

SmartCups® for Christmas promotions

We recently produced SmartCups® with a Christmas theme for a Polish/French retail chain. The different variants were designed in consultation with the client. It was not until a late stage of the process that the decision was made to offer a range of products with a Christmas theme. Fortunately, we are able to produce SmartCups® quickly in any desired […]

A special book

Margriet Smulders is an exceptional Dutch artist. She is internationally renowned for her stage-managed floral still lifes. Our expertise in printing botanical crops gave Ms Smulders the confidence to assign us the task of printing a book on a section of her oeuvre. In the book ‘Holy Disorders,’ sketches on rough paper are alternated with photographs of artworks on […]


We will be at the international trade fair for plants IPM ESSEN in 2016. Come and find us from 26 January until 29 January at stand 8B46 in hall 8. But before that, we want to wish you a merry Christmas and a happy New Year!


The FloraHolland flower auction will be hosting the FloraHolland Trade Fair Aalsmeer from Wednesday 4 to Friday 6 November 2015 inclusive. Exporters, wholesalers, and their clients – from the Netherlands and abroad – will seek inspiration at the Trade Fair from a complete range of flowers, plants, product concepts, and new developments. You can find […]

Rosa Babylon Eyes®

As a grower of the Rosa Babylon Eyes® series, B.D. Rijnbeek Boomkwekerijen B.V. has launched something new in the realm of roses. The compact, single-flowered shrub roses with open, yellow, pink, or orange flowers are characterized by a profusion of blooms and a striking ‘eye’ in a contrasting colour. With the accompanying logo, Elburg-Smit has […]

Elburg-Smit partner Trend Event

A trend event will once again be held on Thursday 24 September for ornamentals. Growers and exporters can gain inspiration here and learn about the new trends for spring/summer 2016/2017. Trendlogic has collected inspiration from the retail sector worldwide, including from international fairs such as the World Expo in Milan. Connections are made in a […]


It goes without saying that you can expect to see us at Plantarium again this year. You can find us at this trade show in Boskoop (The Netherlands) from 26 to 29 August inclusive. We hope to see and impress you at stand no. 286. Click here for further information about Plantarium.

Bloomsz wraps and labels

We have developed bucket wraps and labels for Bloomsz for the American market. They provided the basic design, which we then used as our point of departure. We advise and supervise during such processes in order to determine the right material and shape. The labels are double-sided in book form and created in different shapes […]

Maarel Orchids labels

As many of you have probably already noticed, the Maarel Orchids label has been restyled. Without compromising on the identity of Maarel Orchids, our designers succeeded in creating a luxurious and distinct label, one that is strong and recognizable in its simplicity. Female consumers were kept in mind during the design process. The colours pink […]

Flowertrials June 9 – 12

The FlowerTrials will be held from 9 to 12 June. For the first time, we will not only be visiting the trials; we will also be represented there! You can find us at Moerheim New Plant in Leimuiderbrug, together with Visions and four other participating companies.


Our tree label offer will run from 1 June to 15 July inclusive. During the offer period, you can order our tree labels with elastic loops at a very attractive price. They are available in two different versions, so the choice is yours. Orders can be placed in quantities of at least 1,000 per type, […]


Together with Hoogeveen our designers developed new and catching fruit labels. These new labels allow Hoogeveen to respond to the trend of natural products and sustainability. The label communicates ‘100% fruit,’ not just in words but also in the pictures and the design as a whole. In this way, Hoogeveen gets the message across that […]

Extension of Elburg-Smit

A major expansion has taken place at our premises in recent months. We have doubled the space in which our final processing takes place. The extension provides more space for new and existing machines. Furthermore we can expand our logistical services, such as options for keeping stocks of ready-made labels and packaging. This investment means […]

Best Green Concepts

You may already have spotted it at the Seasonal Trade Fair in Naaldwijk: Best Green Concepts launched an in-store duo planting concept. The plant combination of mini-orchid and house plant in a single pot is a striking concept as it is. In order to present this duo in an attractive and affordable manner, we developed […]

Schrama fruit label

Schrama Nurseries also presented its new line in fruit tree labels at the IPM – large, striking click labels, with product and ambience-evoking photography that is sure to appeal to a broad target group. The two moments in the year when fruit trees are most enjoyed – blossoming and fruiting – co-star in the design. […]


We have produced a unique design for the four-leaf clover of Van Hage with striking gold PMS ink on the inside that brings the gold-coloured pot into perfect harmony with the wrap. We have also incorporated a special die-cut in the wrap in the shape of a four-leaf clover to further enhance the effect. The […]

Beedance® Moerheim 1st prize

At the IPM 2015 Moerheim New Plant was awarded a first prize for their Bidens hybrid Beedance® Painted Red. This exquisite Bidens variety, resplendent with red petals and a yellow centre, was presented in an eye-catching SmartCup® and showcased in a splendid display unit which enhanced the unique appeal of this new plant. The beehive-shaped […]


Elburg-Smit now offers an easy and convenient way to add value to your pot plants, regardless of the shape of the pot. SmartCups® are a versatile new product, similar in construction to take-away coffee cups, offering many interesting opportunities for plant presentation and promotion. Printed in full colour to your own design, quickly produced and […]

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