INTRODUCING FAIR FLORA

The Garden Retail Experience (TREx) in Nieuwegein saw the launch of ‘Fair Flora,’ a new flower and plant label that promotes transparency by showing the environmental footprint of products. If they so choose, growers who have had their footprint calculated can display this on these labels. Eight companies have already implemented the Fair Flora label. Fair Flora came to Elburg-Smit for advice on their house style, after which we provided input for a generic label, its final design, and production.