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#2 Tranquil. This trend ties in with people’s search for balance and peace. Over the past five years, we have seen a huge increase in the sales of products linked to yoga and mindfulness. Products aimed at this target group are best presented with the ‘less is more’ mantra in mind.

The SmartCup® that we designed for this trend inspires peace and tranquillity. The packaging is all-round white, apart from one word: THERAPY and the label has the same minimalistic typography, with thin, san-serif letters. If you would like to know more about the trends that could appeal to your target group, please contact your account manager.

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