We already make the labels for shrubs for our client Boomkwekerij Itea. As the product can’t be seen in all its glory at the time of sale, it’s extremely important to have a visually expressive label for this product group. In order to make the product more visually appealing for the consumer and to encourage multiple purchases at the same time, we created tailor-made outer packaging.
We took account of the measurements of the ‘Danish Container’ trolley in order to maximise the available space, which improved efficiency and decreased costs. As a result, the consumer purchases a wonderful mix of three different shrubs in one go. The visual material on the box is kept relatively generic so that Itea can fill it with three shrubs of its choice and offer it to a range of parties.