FROM IDEA TO PACKAGING
The style theme ‘Delicate Nature’ is about perceiving fragility and is characterized by diversity and taking things slowly. Take a step back and focus on ourselves and our environment. Make a positive contribution to climate change and a sustainable lifestyle. Focus on nature and appreciate flowers and plants.
The materials in this theme are subordinate to the use of colour and free forms. The colour palette radiates ‘soft energy’, with vibrant pastel colours and familiar and innovative neutral colours – it’s colourful without being garish. The design and packaging ideas feature subtle patterns and textures. This style theme combines reverence and appreciation with botanical greenery. It’s all about caring for yourself and reconnecting with nature, with a focus on upcycling, craftsmanship, and sustainability. Be inspired by our autumn theme ‘Delicate Nature’!